Creating a website that appeals to your audience is incredibly important, and making it user-friendly is another pivotal aspect that needs to be considered. With many people often using their mobile devices on the move, it is crucial to ensure that your website is mobile friendly so that those using mobile devices can find and browse your site without any issues.
Smartphones and other mobile devices have become ingrained in our day to day routine, and so ensuring that your website can be accessed easily online without any bugs or glitches is incredibly important and not something that should be overlooked. It is vital to your business and its growth, and so with this in mind, here are the top five reasons why your business would benefit from having a mobile-friendly website.
- Mobile online shopping is more popular than online shopping on your PC/laptop
Recent reports have suggested that a larger number of people now choose to shop on their mobile devices rather than their computers or laptops. It is fast and easy to use your phones to access information and means you can get information quickly with little fuss. We are no longer living in an age where some people own smartphones, it is now more unusual to NOT own a smartphone. With this in mind, it would be incredibly shortsighted to not make your website mobile-friendly as the general public spend a large proportion of their day browsing on their phones, especially online and on their emails.
Around 1.2 billion people worldwide access the internet from their phones, and 80% of internet users use a smartphone. With never-ending advancements with regards to technology and mobile devices, this number is only going to increase, which means that you need to be thinking about your site with mobile phones in mind because otherwise, you will be alienating a large market of people.
- Customer experience
It is integral that your website gives the best possible first impression for anyone visiting, as it is the first thing that a potential customer sees and will immediately associate it with the business and what it represents. Therefore if a mobile user tries to access the site unsuccessfully or encounters problems, it will be frustrating for them and they will have a negative experience. Unhappy customers will be unlikely to visit the site again but will be likely to pass on their bad experience and frustrations to others, which could ultimately cost you a lot of business.
Ideally, it should be easy for potential customers to navigate a website on their mobile device, and by making a site mobile friendly they will have the same excellent experience that they would have on a laptop or computer. This promotes a seamless website design that is fully functional on all platforms, and this idea of seamlessness will transcend the business and its ethos too – making visitors more likely to become customers.
- Google favours mobile-friendly sites
Back in 2015 Google announced that it would be ranking sites based on whether they were mobile, and therefore user-friendly. This was because they recognised the number of people that are now using smartphones, and wanted to minimise any potential issues that could transpire with websites while browsing the internet on their mobile devices. Google is now actively trying to ensure convenience for everyone accessing the internet on their phones.
For website owners, this means that by if your website is not mobile-friendly, it will be ranked low down and will be less visible online. This could be very significant for your business, as it is effectively being blacklisted for not having the right criteria for customer satisfaction. The better the experience that you can provide for your customers, the better your outcome will be. It is thereby crucial to consider all angles and think about every visitor that could be arriving on your site and to act now to ensure that the website works no matter which device is being used.
- Your business will be up to date, relevant and credible
Simply having a website is not enough nowadays, it is crucial for you to have a website that effectively represents you and your business in a manner that stands out from the crowd in all aspects. It needs to be uninformed and fully functional. If your website is not mobile friendly, it is standing out for all the wrong reasons and will seem out of touch with today’s technologically driven climate. This could cause people to go elsewhere because your website will be seen as outdated, leading visitors to believe that the same could be said for you and your business.
It is also important to consider that having a mobile-friendly and cohesive site promotes a positive image to your clients and competitors, as well as your customers. This will then ensure that they see you as a credible resource and as fierce competition for any similar businesses, building your reputation and demonstrating that you are reliable as both a business and a site.
- Your website will benefit from social media referrals
Social media platforms are becoming more and more important for any website or business hoping to make a name for itself. Having various social media platforms associated with your website/business demonstrate clearly what your business represents and is a way of enforcing your brand identity. Many businesses use their social media sites to create a personality behind the brand so that the customers can identify with it more and want to find out more. As well as this, social media is a great way to promote and talk about what is currently going on within the business or what is on offer, all of which can be posted and promoted via social media.
With this in mind, it is important to consider how much customers would use their own social media platforms to voice their own opinions, perhaps discussing your business and sharing a link to your website if they believe that it is worth sharing. Around 91% of mobile internet access revolves around social activities, and so if someone is going to mention or post a link to your site, it is likely to be done on their mobile phone. This thereby means that it is vital to ensure that the link works and the site is mobile friendly for those who are likely to access it from their smartphones. Having this link between mobile devices and social media could greatly benefit the traffic coming to your site and you would be likely to gain both visitors and customers if done well.
Moving forward, it is essential that your website is easy to use on all devices. As we have seen, having a mobile-friendly website is no longer an additional add-on, but it is now a necessity which could negatively impact your business if it is not put in place. Having a mobile-friendly website is key because it allows your business to expand by increasing traffic to your website and ensures that all of your customers are happy.
By Ella Duffy